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Fall 2011
Breeding for the Holidays

With Holiday Season here in North America in full swing it’s really interesting to take a look at the creative gift ideas available for the holiday season.

Looking into the future we see this as a growing trend with creative producers keen to offer unique holiday concepts.

Below are some North American holidays and optimum colors to start you thinking about breeding possibilities.

  • Christmas - Velvet Red and Pure Crisp White
  • New Year - Whites and Pale Blues
  • Valentine - Hot Pinks and Rich Velvet Red
  • National Holidays (4th of July, Memorial Day) - Red, White + Blue
  • Halloween – Rich Orange Tones

Don’t just think Red!! In the November PlantHaven ebrief we reported the USA spent nearly $7 billion dollars in 2011 on Halloween; up 9% on 2010. This is nothing but good news in these tougher times for the green goods or “Living Decorations” industry. If this is getting you all interested in new color pallets or concepts we’d love to hear your ideas.


Holiday Gift Ideas

2012 Pantone® Color of the Year

Talking of color pallets, The Pantone Institute has announced Tangerine Tango Pantone® 17-1463, as the color of 2012!! Tangerine Tango is a spirited reddish orange, giving the energy boost we probably all need to recharge and move forward into 2012.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Lots of your crops fit perfectly into this promotional color theme.  Perfect for Tangerine Tango promotions are:  Abutilon Lucky Lantern® Tangerine, Dahlia Mystic Haze, Gaillardia Fanfare Blaze, Geum Totally Tangerine to name just four.


Tangerine Tango

Trends for 2012

It’s been a very interesting year listening to licensees thoughts on colors. As we move into 2012 and on into 2013+ the trend lines out there for color or (colour) for our international friends seem to be bright and saturated regardless of whether you are in business in Europe or North America.

Look out for some hot punchy colors in a retail store near you in 2012 and beyond.

In addition to hot punchy colors our licensees are increasingly looking for crops with reduced production inputs. Crops with genetically improved branching and increased disease resistance are always well received.


Increased Disease Resistance


Bright Color Trends

Frosty Morning

Jack Frost is out and about sprinkling his wintery crystals!! Attached are two pictures from test sites and breeder clients of some of his wintery magic!!

Even in our mild southern Californian temperate zone, the mornings are pretty crisp!! 40F or 5°C is the coolest recorded temperature in our trial garden so far this Fall / Winter.

ajuga black scallop euphorbia rudolph

2011 Trial Highlights

The Plants Team had some super highlights this season in the PlantHaven Trial garden. As we go to press – some of your new annual colors lines are blooming brilliantly and it’s nearly the shortest day!!

Texas had an EXTREME summer – with the hottest temperatures recorded since records began!! Not so good for the plant trials!

We’re all looking forward to our first cold hardiness readings, the next 90 days will start the pictures flowing in, with the first sampling of 2012 starting Week 2 2012. Jan 9th.


Measure

PlantHaven International Inc.

The whole team at PHI are excited about our new International Services from 2012+. With 15 years of experience in new plant introduction and management in North America and now internationally, we take pride in our independence and creativity in crafting solutions which are effective locally and globally.

PlantHaven Team of Geoff, Maureen and Robert will be at IPM in Essen Germany Jan 24-27 2012.

Breeding programs represented by PHI include: Penhow Alonsoa, Diascia and Nemesia; Realflor™ Gaillardia and Leucanthemum; University of Hawaii Royal Hawaiian® Colocasia; North Carolina State University Cercis; and Whetman® Pinks Dianthus.

Full Press Release here:
http://www.greenhousecanada.com/content/view/3032/57/

Until our spring edition, have a fantastic Holiday Season and we look forward to hearing all about your plant breeding adventures in 2012

Kind regards
Geoff, Maureen & The PlantHaven Team


Geoff and Maureen Needham

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