News & Updates
PlantHaven Welcomes Angela Mekjian to Project Management Team
Breeders’ agent PlantHaven International has added
“My colleagues and I are delighted that Angela is joining
Angela holds a Bachelor of Science in Ornamental Horticulture from California Polytechnic State University and has extensive experience in all aspects of the plant introduction business in the USA, Europe and Asia. She will be concentrating on PlantHaven’s high-volume international breeding programs including Whetman® Dianthus; Penhow™ Alonsoa, Diascia, and Nemesia; and Realflor™ Gaillardias and Leucanthemums.
We have been getting great feedback on the monthly PlantHaven E-brief newsletters we send to our licensees and breeder clients. We try to keep people updated and informed of the new and exciting events at PlantHaven. We have also started sending E-briefs to garden writers and media professionals that highlight a monthly "Hot Selection". Please click here to view.
PlantHaven has many trade show visits lined up throughout the year and we would love to meet any of you who are attending as well. PlantHaven colleagues will be attending the following:
MANTS, January 5-7, Baltimore, MD
PlantHaven 2012 Spring Trials
Our staff will again provide guided tours and discussions of the new varieties including growing tips, landscaping recommendations, seasonal considerations, and particular cultivar attributes and unique benefits. We will provide a brochure to all attendees which will include a listing of sources. Varieties shown at this venue must be readily available in volume. We hope that by co-promoting varieties with our licensees we will help launch their sales. We extend a warm welcome to all the growers, garden writers, landscape designers and brokers who can stop by and visit us. We encourage those of you who would like some more leisurely time for discussion to book early. Denise Frey, our executive assistant will be only too delighted to help you schedule an appointment. Contact: email@example.com Tel: 805-569-9179. We really look forward to catching up with you all.
Spotlight on Shrubs and Trees
We are continuing our mission to add many significant shrub and tree introductions to our future offers. Most of these new varieties are at the early stage of preliminary build up prior to distribution for trials to those shrub and tree licensees who wish to participate in the evaluation processes which are so important to all of us. PlantHaven has continued to add new licensees, especially in the nursery sector. We are committed to supporting all licensees according to their interests, and we are always pleased to hear from them.
Marketing Services Available
Just a reminder! In an effort to support our licensees, PlantHaven offers marketing support by providing graphic design services to all licensees. We can design a wide range of marketing materials for you including tradeshow support materials, product info sheets, journal ads, brochures, catalogs, postcards, tags, and posters. We would like to encourage all PlantHaven licensees to avail themselves of PlantHaven’s marketing services and we would love to hear your ideas and suggestions of how we can help support your sales. Please contact PlantHaven to let us know how we can boost your sales!
The PlantHaven website is continually refreshed and has some attractive features, including a featured selection of the month. The website can always be relied upon for the most up to date listings and descriptions of PlantHaven varieties and their plant patent status. As always, we welcome your thoughts, suggestions, and comments on ways we can be of help.
New Plant Forums
Each year industry journals feature new plant introductions. We are constantly submitting our varieties to these forums and take pride in seeing a large number of PlantHaven varieties featured. We ask that licensees notify us before submitting a variety so that we may coordinate our efforts. Look out for our submissions to American Nurseryman’s New Plants issue in December and NM Pro’s New Plant Pavilion!
We would like to remind you that current patent status of all our varieties is available on our website.
U.S. Trademark law is clear, and the U.S. Trademark Appeal Board has recently re-stated, that “varietal names are generic designations and cannot be registered as trademarks”. Meanwhile, many breeders and nurseries have adopted a policy of dual naming: the patent application may be filed with a “patent name” or code name, and the plants may then be marketed under a separate “marketing name” or “trade name”.
A common question from our breeder clients and from nurseries concerns the practice of applying for trademark registration on the marketing name or trade name. It is sometimes argued that this is permissible since the trade name is not the variety name – that name being the patent name or code name.
Withholding Tax on Royalties: In common with many countries, the U.S. does not allow money outflows to foreign nationals without deduction of tax at source. Heightened security measures have led to more rigorous processes for official monitoring of all international funds transfers. Fortunately, the U.S. has concluded tax treaties with most trading partners, under which patent owners may apply for complete or partial exemption from deduction of this “withholding tax”, which otherwise must be applied at a rate of 30%. As a payer of royalties to foreign nationals, PlantHaven is a designated withholding agent. We have assisted our overseas clients to obtain their applicable exemptions.
PlantHaven has developed an extensive network with the capacity to trial and market new plant varieties. In the main overseas markets where PlantHaven is the head agent, we work closely with overseas agents who will take of patent protection in their respective territories if the variety is successful in trials.